Fast food chain McDonald’s is going upmarket. Its latest ploy is to try to appeal to the coffee cognoscenti. McDonald’s says it’s upgrading the beans it uses to a premium blend roasted in California. It fooled even the fussy French.

快餐连锁企业麦当劳现在有意走精品高价路线，其最新的策略是吸引咖啡达人。麦当劳表示他们已经改用一种在加州烘烤的顶级咖啡豆，连爱挑剔的法国人都被唬住了。

Our survey ended in a dead heat of the 30 or so people who swigged sample after sample. A third preferred Dunkin’Donuts. A third preferred Starbucks and a third preferred McDonald’s. McDonald’s will still be the cheapest of the three.

约有30位民众参加评选，他们灌下了一杯又一杯的咖啡，结果最终的票数难分高下。三分之一的人喜欢康恩都乐，三分之一的人喜欢星巴克，另外还有三分之一的人喜欢麦当劳。而相比之下，麦当劳的价位依然还是最低的。